How To Start A Coffee Shop & Espresso Cafe -
but not without this "must have" Tell-All book.

View more Business & Education Ebooks here.

Startling Facts About What NOT To Do To
Start Your Coffee Shop & Espresso Cafe

The Way To Begin A Coffee Shop
From Individuals Who Own One

Do You Locate Yourself Saying: "I Wish I Knew How To Create Cash, Eliminate Wasted Time, And Gain Knowledge Of The Shortcuts To Great Achievement I n the Coffee Shop Business”?

Dear Fellow Entrepreneur:

Are you evaluating whether to begin or purchase a coffee shop and espresso café business?

Have you researched the coffee shop franchise, business opportunities and business for sale classifieds searching for that “perfect little coffee shop” to call your own?

Are you scared that you may not know what you DON’T know? Do you fear those pitfalls and desire to short-circuit them?

Are you hoping to locate somebody, anybody, who shall explain to you the dirty untold revelations of the coffee shop and espresso cafe business so you won’t get “taken”?

That’s what our electronic book, guide, Espresso Business Mistakes is all about. The Way To Begin A Coffee Shop and Espresso Cafe -
however not with no this "ought to have" Tell-All guide.

In January 2003, we were precisely where you're.

We researched World Wide Web, classifieds; we qualified for extra types of franchises than we care to talk about. We met with enterprise vendors who were selling. We met with business brokers – all only to attempt to locate the “right” fit.

Dear Debbie and Skip:

I should say, you covered all the things ranging from A to Z. I read the guide within 24 hours and realized the're several things we had never considered or even knew about. This was a fast read and I've decided to re-read the guide several times in the coming wing w eeks and months.

The checklists and forms are by far the greatest COMPLIMENTARY present anybody could ever receive, especially Debbie's recipe list and your cafe menu. I also found the record of internet sites a nice surprise. I have not checked them out yet, however shall be doing so soon.

Thank you again for sharing your experiences in our guide. It has energized me to attempt this exciting venture, however also tempered my enthusiasm with a dose of reality.

Darren Galloway

We thought to to initiate a coffee shop and espresso café business would be ideal for Debbie. It afforded an incredibly social, relationship driven type of business, in a food / beverage category that she LOVED.

And the retail coffee shop and espresso café business did actually satisfy those needs and more. Startling Facts About What NOT To Carry Out To
Initiate Your Coffee Shop and Espresso Cafe

If you're like we were, you’re well educated, sophisticated, have a number of capital and assets, and a strong desire to gain OUT of the corporate employment game.

You’ve most likely found a dozen websites and businesses who shall provide you all types of good advice, videos, techniques and books on “The Way To Begin” your coffee shop and espresso cafe business.

Theres no shortage of such “guru’s”. However, accept its true or not, the majority of that advice is free online or you are able to purchase with $20 books from Amazon.

Actually, prior to we bought or began our coffee shop espresso café, we hired 2 “guru” consultants. We bought their tapes, books and consulting services.

$6,000 later, we were hardly prepared for theor the “true world” as we held our Grand Opening.

Free Startup Coffee Shop Revelations E-Course

Do not take our word for it - click the link below to subscribe to our free Coffee Shop Revelations E-course. This free e-mail tutorial series is packed with questions and solutions from our customers - others similar to you.

We realize that a lot readers can not be prepared to purchase or start their coffee shop today. If that's you, then go here to gain our awesome, free techniques ecourse via e-mail today. Our free hints and recommendations will propel you along your path faster with a higher probability of great achievement.

We have e've also included a FREE exclusive benefit for signing up for Coffee Shop Revelations.

Oh sure, they gave us all their canned advice. There were several things that helped us. However the truth is, the great stuff we obtained from them was maybe worth $1,000.

Maybe!

What we can let you know is that you don’t must spend anywhere near that amount of your precious capital to discover what you desire to learn to effectively open and run a retail coffee shop and espresso café.

What NOT to carry out? Don't hire those over priced hotshot consultants.

Which of our mistakes could save you $257,000?

In our guide, Espresso Business Mistakes, we hand over to you, in writing, 49 significant mistakes we made in our coffee shop and espresso café business.

Collectively, those m istakes together cost us $257,000.

What are they?

On page 33, we provide you Mistake # 19 that could possibly sentence you to US federal bankruptcy court.

On page 12, we provide you Mistake # 5 that drove us crazy for the original 6 months of our operations trying to solve how we went so wrong. This is 1 of the three major keys to great achievement.

Failing to comprehend Mistake #10 will make you need to constantly locate new clients.

Mistakes # 12 and 13 nearly put us in the insane asylum. We had NO IDEA the property owner and property tenants in our shopping center could cost us very much cash and make our years this miserable!

You may well spend $9,000 on Mistake # 22 and flush it down the drain like we did.

Mistake #37 is a 00FF"> license to print cash, as soon as you discover and understand the way to utilize it. We finally figured it out – however you don’t need to! We let you know!

Oh yea, and Mistake # 49 was the single largest waste of $6,000 we ever spent, however we had no idea at the time. Don’t make no different mistake in your coffee shop or espresso café!

Do we must go on?

Debbie and Skip:

It's good to study info based on a true world perspective instead of inflated, bloated, and extravagant theories and numbers. It's the the majority of informative and useful guide I've looked at regarding the coffee shop espresso cafe industry, and to top it off you even provided incredibly useful spreadsheets, procedures and processes.

This type of assistance cannot be measured, and could well be the turning point that helps a new shop owner get it together! It has certainly helped our operation get off the ground.

The e-Guide is cheerfully negative (a breath of fresh air amongst all the "you are able to't fail" info out there) providing the greatest info and assist I've observed.

Thank you,

Jeremy Bale

We've put 100's of hours only into the writing of this publication. Never mind the 3,000 hours Debbie worked in the café, and over 1,000 hours that Skip spent helping in the shop, doing the promoting, public relations and accounting.

We’ve made the guide a fast read, yet didn’t skimp on the content - it's 90 packed pages of solid, true world, and frankly, often times very embarassing disclosures about our coffee shop learning experiences.

In our electronic book, Espresso Business Mistakes, we let you know:

• The cost of writing a business outline (it’s not what you think)

• How much effort to place into your financial projections

• The stinking local government agencies and the way they can foil a legitimate and well intentioned – and USEFUL service to your clients

• What you ought to and should not expect from your suppliers

• What type of equipment you ought to and shouldn’t purchase

• 1 tip - that had we done it - would have saved us over $40,000

• Who is your true competition? Hint: It’s not who you think!

• 10 industry and trade internet sites that is going to save you dozens of hours to locate key suppliers, promoting ideas, conventions and trade shows.

• The great techniques to locate local and national suppliers

• The single item you should reduce your Liability Insurance premium by as much as 40%, saving you as much as $4,800 annually.

We've pulled out all the stops in revealing each trick, secret and short cut that you're able to take to run a lucrative and professional coffee shop and espresso café, and NOT waste tens of 1000s of dollars like we did.

Look at it this way: we spent $257,000 plus over 4,000 of our
private labor hours to research the findings in our guide!

More essential, you are able to rest assured that when you enter discussions with a property owner, property manager or banker you will be armed with everything you'll require to look them in the eye with self-belief and know you’re not going to gain swindled or misled!

Hey Skip and Debbie:

Wow - my wife and I've been researching the coffee shop business for a number of time immediately and we've never seen anything like this guide. Until immediately we've just been given the "up side".

Thank you for telling the facts! This electronic book is definitely priceless and will save me 1000's of dollars.

Chris Perez

If you’re prepared to get your electronic book for just $97, click the link below to get going.
For Immediate Download

However Wait…..We will Sweeten The Offer

You should hear what we’re going to carry out for you if you act today.

You see, we both have extensive corporate management backgrounds and have been quality assurance or process consultants previously in our career.

Immediately if you know much about business, you know each business runs on multiple sets of processes (and the more outdated NON PC word: procedures!). And if you know much about processes, you also know about checklists.

If you act today, we're adding to our following 500 106 customers an additional benefit PACKAGE of over 29 documents, checklists, spreadsheets and process flows that'll instantly put you in business.

A bigger benefit is you won’t need to waste time attempting to figure this all out by yourself, nor need to create the documentation! We’ve done it for you! For just $97.

Let’s look at a handful of these coffee shop and espresso cafe bonuses here (the complete bundle of the electronic book and benefits are immediately downloadable 24 hours one day!):

ADDITIONAL PACKAGE #1 - Menus and Recipes

• Our full menu, including drink sizes and pricing

• Ingredients by size, volume and vendor

• Debbie’s full recipe guide (you couldn’t purchase a commercial espresso recipe bope bo ok anywhere – only go attempt)

• Our perfected Cold Brew recipe – and why Cold Brew espresso is so hot, it makes gross margins on hot espresso shameful!

ADDITIONAL PACKAGE #2 - Promoting

• VIP Club concept

• VIP Club signup forms

• Direct mail postcards and tactics

• The greatest promoting techniques from our hard earned "true dollars spent" experience

• Website, e-mail newsletter and autoresponder message sequences

ADDITIONAL PACKAGE #3 - Human Resources:

• Employee time sheets

• Employee Handbook

• Employee Teaching schedule

• Employee Code of Conduct

• Sample job advertisements

ADDITIONAL PACKAGE #4 - Maintenance and Cleaning

• Daily cleaning tasks

• Weekly cleaning tasks

• Daily opening checklists

• Daily closing checklists

ADDITIONAL PACKAGE #5 - General

• Cash management process, checklist and currency reconciliation sheets

• Inventory checklists – sizes, quantities, volumes, flavors and plenty more

ADDITIONAL PACKAGE #6 - Coffee Primer

• History of coffee
• Cultivation and Harvesting
• Coffee Bean Processing
• Coffee Bean Grading
• Coffee Bean Roasting
• Coffee Bean Grinding
• Coffee Brewing

Immediately, we’re here to let you know, of the 2 consulting firms we hired, neither gave us ANY OF THIS DETAILED MATERIAL OR ASSIST!

Debbie had to solve the operational day-to-day processes on her own, on our time and dollars. Skip was behind the promoting, testing, tuning and outcomes measurements.

Get Our "No Holds Barred" Package and Assist Eliminate Your Risk

There’s another factor to consider, in the event you're weighing us against a number of the “industry guru’s”.

We own OUR OWN coffee shop and espresso café. Few, if any, of the industry guru’s have operated a live coffee shop or espresso café over the previous 5 years – a number of consultants have been as long at 10 years since they ran a coffee shop or espresso café and have to create payroll in today’s economic and competitive environment!

You cannot believe how much this business has transformed in only the last 3 years, more or lower 5 or 10 years ago.

So beware of whom you hire or make your trust in.

Our preparation instructions are current, taste GOOD and can be put to use today. All of our forms, checklists, documents and spreadsheets are current and being used in café’s all over America today by other pleased clients.

Does this sound great to you? If so, get over to sign up and receive your guide and extra gift rewards today.

Let’s review what you get with our exclusive deal for just $97:

An 80 page electronic book that'll certainly save you tens of 1000s of $$$$ by avoiding OUR mistakes

Exclusive Benefit: 28 forms, spreadsheets, checklists and processes to have you running smoothly from Grand Opening day and beyond.

Utilizing our bundle of the electronic book and complimentary offer forms, you are able to assure yourself that:

• Your opening day and weeks shall be nearly stress free

• You'll gain loaded your gun for negotiations using your property owner

• You'll gain your cash management (calmness and composure!) nailed from day one

• You'll gain a promoting programme to assist you acquire and retain customers

• You'll gain saved 1000s by not being sold unneeded supplies

Those are a number of pretty hefty benefits and ones we would have spent several 1000's of dollars if somebody offered them to us.

Actually, we did pay $6,000 to supposedly specialist consultants and YET didn’t get this good info and advice.

However that’s not all.. Nope.

We know from first hand experience that books and documents are good, however there’s not a thing like having a live specialist to talk to.

So we’re going to go way out of bounds and make this very exceptional, one time opportunity:

With your order today, you shall be provided with a one hour teleconference session with Debbie and Skip.

Not just do you get the one hour teleconference, for a very short time, we're including unlimited e-mail assistance. This means that each individual question, concern, issue or tip you can need shall be answered. This service alone is invaluable!

We know that you're able to read only fine. You are able to interpret our writing and meanings.

However who do you turn to when questions arise?

How are you aware who to trust?

Are they attempting to reach in your pocket for several additional dollars?

Do you truly must purchase 3 diverse types of creamers?

W hat size and the way a lot espresso demitasses do you could do with?

What is the greatest bean grinder out there – truly?

How a lot pounds of beans ought to you begin with?

Debbie and Skip have years of skill and knowledge mentoring and coaching teams of staff and employees. We've both been executives at Fortune 500 companies, and currently mentor and coach others to accomplish excellence, tell them the facts and be their greatest cheerleader.

Yet we’re about accountability too.

So we’ll assist keep you accountable.

Our private coaching is promised to help “Bridge the gaps”, ensure you've “go to” experts to reply to your inquiries and in general, provide you a very strong self-belief level.

We’ll assist you bridge those gaps. We can assist review your shopping center lease, your suppliers pricing or delivery terms or even steer you to a number of good bean roasters if you could do with.

Risk-Free Guarantee -- Get your Espresso Business Mistakes bundle today, have a go out for 90 complete days, and if we do not provide you at least 5 techniques that save you over $5,000, - or for any problem or issue what so ever during that time you make the decision this isn't just the thing for you - we like you to send it back and let us provide you a fast 100 percent reimburse. And you will be able to keep the complete additional package of forms, documents, spreadsheets and processes.

The exclusive benefit package of 29 forms and the 1 hour of telephone consulting and unlimited e-mail assistance are just accessible for a short amount of time. Don’t delay – lock in your bonuses today by going here to sign up immediately.

Regards,

P.S.

If you've read this far, you should seriously be c be c onsidering buying or beginning your own coffee shop or espresso cafe.

The're just 5reasons not to gain Espresso Business Mistakes and your additional package today:

1. No Cash. If you've no cash, you aren't seriously prepared to purchase or begin a coffee shop. A lot of the community think they can borrow the cash it takes to to initiate a coffee shop. Unfortunately, unless you've a rich relative, no bank or lending institution will definitely loan you the cash with no you having at least a 30% cash stake in the business. If you do have a rich relative or home equity, then you truly do have cash.

2. No Time. We can relate to that! We are still squeezed for time. However, if you are getting close to buying or beginning your coffee shop, you ought to create time for due diligence (the finance industry fancy phrase for "research"). We did our research, and YET got nailed with creating a bunch of unnecessary mistakes. Since our publication is a "fast read" (it is not a long, boring novel), it provids you the 49 key issues in concise and conversational language. It will not take much time at all to save yourself (therefore creating yourself) 1000's of dollars.

3. No Need. This would imply that you already own and operate your own coffee shop, or are very close friends or family to somebody who does. You're very lucky indeed, especially if they have created no different mistakes we did and have shared them all with you. However the odds that somebody you know has made all no different mistakes we've are very slim. Since we offer a zero risk guarantee, you ought to scoop up a package anyway and make certain. Perhaps you're still early in your research process. If so, you may have the urge to scroll up to the peak of the page and subscribe to our free e-mail tutorial series.

4. No Interest. That would be a hard one to believe if you took the time to take a good look at this far. It seems to us that you've a number of level of interest in owning your own coffee shop. And if that is the case, why not eliminate your risk, find out what you are able to prior to you go spending big dollars and position yourself for great achievement?

5. It's Too Over priced. If you're honestly able to prove yourself - one who is possibly about to spend $25,000 to $150,000 or more beginning your own coffee shop - that $97 is too much cash to invest in a near foolproof guide, package of forms and assistance from industry experts, then you will have an incredibly hard time creating it in the coffee shop business. If you'd like a number of free advice, and to check us out a number of to ensure we are true individuals, please go back to the peak of the page and subscribe to our free e-mail tutorial series.

What is left?

Except if you're independently wealthy and can absorb all the risk you desire, you simply must take charge immediately and grab this product -- and the additional benefits -- today.

There's definitely no risk for you to test drive this system see the outcomes for yourself. If you aren't entirely satisfied, take us up on our "not any explainations will be asked" 90 day cash-back guarantee and keep thep th e complete additional package.

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