Fresh produce marketing and communications; Fresh Produce Marketing

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Desire to find out the inside untold revelations of effective produce promoting from a specialist who is been called 'the Tom Peters of the produce industry'?

Desire your enterprise to benefit from the communication and PR skills of 'the broccoli lady' - the female who created a President eat his words (if not his broccoli)? Adobe Acobat Reader required - this file can take several seconds to load.

Searching for a specialist conference or workshop presenter who has been called, "powerful, dynamic, one of the top I have ever heard"?

Then you've logged into a resonable location.

Welcome to FreshProduceMarketing.com.
Your one-stop shop for advice and expertise to grow your fresh produce business.

Who We're
Action Oriented Promoting That Gets Outcomes
FreshProduceMarketing.com is a specialist produce promoting and communications company with offices in New Zealand and California.

The business was founded by global produce promoting specialist,
Lisa Cork. Her fifteen-year career in produce has been spent helping major national and international growers, packers, shippers, growers associations, importers, exporters, retailers and industry service providers achieve maximum promoting impact and outcomes. Her work has taken her over the globe - and has included projects in Australia, Holland, Saudi Arabia, New Zealand and the USA.

"Lisa has more ideas than anybody in the produce business."
Homer C. Ryan, Former Director of Produce, Winn-Dixie Stores, Florida, USA

"In my a lot years as owner of Apio Produce Sales, I do not feel that I've ever met anybody amongst promoting and promotional wisdom that Lisa has demonstrated."
Nick Tompkins, Apio Produce Sales, California USA

Fresh Thinking About Fresh Produce
A Solution For Each Need
FreshProduceMarketing.com provides a range of services to meet the varied needs of produce companies over the globe. Few can match Lisa's work experience and produce expertise.

To overcome the distance, the business works with customers in a range of ways - face-to-face, via e-mail and via teleconference. Contact them immediately.

A partial record of services offered to customers includes:

• Outcomes driven promoting and promotion management
• Effective strategy development
• Customer mentoring and advice
• Brand analysis and development
• Retail positioning and promotion methods
• Sales driven copy writing
• Training system development
• Targeted consumer fact finding study and insight
• Retail, trade and consumer education methods
• And much, a lot lot more

Promoting, promotion and strategy customers have included: California Summer Fruits, Fresh California Grapes, USA Pears, California Pistachios, New Zealand Feijoas, New Zealand Avocados, California Cherries, Team Avocado and other innovative channel of distribution members. Brand development projects have included the "Eat Smart" brand - Apio Produce Sales (California) and the "Wild About Fruit" brand - Ashwan Orchards (Australia).

"Lisa created the promoting position and brought it to such a high level that in a number of regard changed the complete promoting approach of the fresh produce industry."
Steve Adlesh, Apio Produce Sales, California USA

"Lisa - a word of praise and appreciation for a job well and professionally done. Thank you. You can take a bow."
Richard Braithwaite, Team Avocado, New Zealand

Fresh Speaking About Fresh Produce
A Speaker/Trainer With A Difference
Desire to reach a larger audience? Need a number of fresh thinking for your following association meeting, staff workshop or industry teaching? Let FreshProduceMarketing.com assist.

Lisa Cork is an accredited professional speaker, trainer and past president of the National Speakers Association of New Zealand. She is known for delivering high impact presentations that change thinking and receive outcomes. We aren't talking canned presentations with no relevance to your enterprise - we're talking customized, dynamic, produce specific presentations uniquely matched to your needs, your goals and your objectives. Her record of satisfied customers is significant (have a peek) and more crucially, they ask her back time after time and again.

"Dear Lisa: We would recommend you to anybody intrigued in a fresh produce promoting presentation. Your presentations are lively, interactive and make individuals enthusiastic regarding the promoting of fresh items. We will surely contact you again whenever we need an excellent speaker on fresh produce promoting."
Johan Haarhuis, Europoint, The Netherlands

"Lisa was the ideal choice for our conference. I was the majority of impressed with her professionalism, preparation and dynamic presentation."
Mavis Shuker, Conference Chair, Northern Flower Growers Association, New Zealand

"Lisa - I was happy to meet you at Planet Earth Potato Congress. Your address was excellent and everybody I spoke to afterwards said you were the greatest…and I agree."
C.A. Strawson, Grower, England

Read further about Fresh Speaking

Fresh Writing About Fresh Produce
Words Worth Studying
Needing a number of fresh ideas for your following newsletter? Wanting a number of 'fresh' contributions to a produce industry publication? Or, searching for somebody who knows how to create specialist copy for your produce newsletters, websites, brochures or video scripts? Again, FreshProduceMarketing.com can assist.

A skilled author and writer, Lisa Cork's writing style is direct, hard hitting and gets to the point. Lisa was hand picked to develop New Zealand's first monthly produce column for leading retail magazine, FMCG. She was also selected to contribute regular produce promoting columns for Australia's leading grower publication, Great Fruit and Vegetable Magazine.

Her editorials and columns are syndicated and have appeared in magazines, newsletters and journals all around the world. Why not feature her writing in one of yours? (That is an interesting idea - show me a sample).

"Good article in Can's FMCG magazine - you're right on the button!!!!!"
Glenda Gourley, Produce Consultant, New Zealand

"Dear Lisa - Thank you for your wonderful article. We thoroughly agreed with all the things that you wrote!"
Quirk Brothers, Growers, Australia

More Than Only A Pretty Face
Thinks Similar To A Customer - Gets Outcomes Similar To A Marketer
If you're a fresh produce company looking to:

• Grow your enterprise
• Boost your selling
• Boost your customer relations; and
• Develop a competitive edge using your promoting and communications,

FreshProduceMarketing.com will deliver. They're your source for fresh ideas to grow your fresh produce business.

Contact FreshProduceMarketing.com immediately to learn about it further about how effective fresh produce promoting and communication tactics can make your fresh produce business more successful.

Only click the link below and tell us what you require assist with.


Get In Touch With Us
Lisa Cork - FreshProduceMarketing.com
Phone: +64-9-815-5944
Fax: +64-9-815-5044
Postal Address: PO Box 56-512, Dominion Road, Auckland, New Zealand
E-mail Us

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