Raise Your Prices and Increase Sales!

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Raise Your Prices and Increase Sales!

PRICING STRATEGY SUCCESS
The revelations of creating customers PLEASED to pay HIGHER prices

From Marlene Jensen


How to create cost comparisons more difficult!
Click The Link Below To read Chapter 18
See what this guide can do for YOUR earnings!
(Ought to have Adobe Acrobat Reader.)



For corporate marketers just …
What other individuals should say:

You just need this guide if you'd like to create more cash.
-- William M. Turnoff, CPA

Very impressive! There
are tricks in here you will never find out in B-School.
-- Arthur Diedrick, CEO, Communications International

If you are selling anything, this guide can improve your profits! The majority of interesting for me was the section on small product changes that let you charge fatter prices. Two these could start working immediately for folks selling on the internet!
-- Bob Bly, www.bly.com)

I used the techniques Marlene gave me, restructured my promotion, charged 43% higher, and the orders began pouring in. Feeling bold from this success, I applied her advice to one more product, tripled my cost and increased sales 200%. These tactics work!
-- Gloria Ginn, Director,
School of Better Eyesight

A super smart, logical,
simple-to-use book to the way to charge more for - and sell more of - your existing items. I cannot wait to attempt Marlene's specific tactics.
-- Debbie Weil,
WordBiz.com, Inc. and BlogWriteForCEOs.com

This guide can protect
you from pricing mistakes which could devalue your business.
-- Roland A. deSilva, Managing Partner, DeSilva and Phillips, Media Investment Bankers

Makes you rethink your most significant business decision -- the pricing of your items. I am recommending it to my customers.
-- Seija Goldstein, President, SeijaGoldstein.com

Both experienced and
novice marketers will profit
from this guide.
-- Dr. Ronald Drozdenko, Chair, Promoting Department, Ancell School of Business,
Western CT State Univ

Powerful pricing pearls I've made use of successfully on both sides of the pond and throughout the Pacific rim.
-- Phyllis Borner, MoreBatteryLife.com


The impact of raising your prices
If you are able to successfully raise your prices, it is certain to put additional money in your pocket than any other thing you may do -- including selling more items. Why? For the reason that each cent of a cost boost is pure profit.

For example: a 1% cost boost would outcomes in a 12% profit boost for the majority of large corporations, given their profit margins. That is for the reason that you dont' have any extra costs associated with a cost boost. A 5% cost boost? That is a 60% boost in profits.

Assuming, most certainly, that you do not lose a large number of your clients! Your clients are not as cheap as you can think!
You can think your clients all desire to purchase the offering amongst lowest cost, however I'm able to let you know from private research that this isn't true for the majority of your clients - be they consumers or businesses.

I only conducted an incredibly large study of 12 different consumer items and on just one of them did the majority of consumers prefer the cheapest offering -- a shirt. On all the other 11 items, ranging from eggs, HDTVs, MP3 players, tires, vitamins, watches, and more -- the majority of individuals preferred either the 2nd from the cheapest offering or the middle-priced offering (out of 5 different prices).

Exception -- "Bargain Hunters"
Most certainly, there's a small group of "bargain-hunters" out there. Individuals who relish and take pleasure from the thrill of finding the cheapest deal. You are able to win these customers if you are cheaper than all alternatives, however they won't ever become loyal to you. The first alternative that undercuts your cost will get them. If you are Wal-Mart, you need to care about these customers - they are your targets. However a lot, possibly even the majority of, businesses will have fatter profit profits if they leave this group to others.

Exception -- selling items with model numbers
If you sell Sony digital cameras, model XYZ, then you are between a rock and a hard place attempting to compete against another retailer selling Sony digital camera, model XYZ. That is for the reason that a fast look at Froogle.com will get any customer a peek at your cost compared to all the other people selling no different model.

However... even then a retailer charging a tiny bit more can win the sale over the cheapest offering -- if that retailer has an improved reputation or better-known brand name than the cheaper alternative. However the cost difference cannot be much. For example, I have bought a lot of items beyond books from Amazon.com even when they were a tiny bit more over priced -- for the reason that I trust with Amazon.com that I will not have a hassle if there's a problem amongst product. Cost increases that go unnoticed
You can not know this, however the're 12 different methods you can raise prices with no your clients even noticing!

See, pricing is not all logic. Our brains are prepare to notice a number of things in our environment and not others -- even when they are right in front of us.

For example, you have most likely already noticed that a lot merchants cost at $9.99 instead of $10. People who've tested the 2 prices have found that they can raise orders 5-15% by dropping that penny.

Is this logical? Ought to a penny difference in cost cause 10% more individuals to purchase the product? No way.

Proof: Attempt changing your cost from $9.99 to $9.98 and see if you get 10% more buyers! (Hint: I have tested those 2 exact prices and there was no difference in buyers.)

Immediately... suppose your current cost is $9.98. Or $9.90. And suppose you raised it to $9.99. Or suppose your cost was $88 and you raised it to $89.

Would your clients notice the difference? Most likely not.

Memory tests with have shown that human beings ( whose written languages read left to right) remember $9.90 OR $9.99 as "9 something." And the majority of them remember $88 OR $89 as either $80s or high $80s.

Could you use an additional buck or 2 gain from every sale?

However you by now know this tactic? Well... fortunately the're 11 more "hidden" tactics that use what we know about consumer psychology to locate opportunities to raise prices.

Read my bio about another tactic I used personally to increased prices 31%. The result? Not just did I get the much greater price, I also got MORE buyers!

Or... read the testimonial right below about how one businessman raised his prices 20% -- and none of his customers even noticed! (For the reason that he was able to use tactic #10 from this guide!)


Marlene Jensen talked me into making use of a cost that was 20% higher. She said nobody would notice the distinction from it and my previous cost. She was right - I never heard a peep regarding the cost boost. However the shocker to me is that my renewal rates went up - from 90% to 95%! Good
advice!
-- Paul Swift, Editor and Publisher,
Newsletter on Newsletters (www.newsletterbiz.com)



Maybe what will make the best cash for you is a tiny change in what you are offering. One of the tactics explains to you a technique to break down what you are selling into pieces of value -- then a great way to create it back up in your clients' minds into a product worth a lot lot more than previously. You are able to "reposition" your product to create an boost acceptable
Maybe the large-profit breakthrough for you'll be a pricing tactic that explains to you a technique to reposition your product in your clients' minds. If you change their perception of your value to them - they will be pleased to pay more.

Example:
A lot high-priced B-to-B newsletters have created those prices acceptable by repositioning their newsletters as "cheap consultants" instead of "over priced newsletters." Comparing a $600 subscription to a $10,000 consulting fee makes that $600 look similar to a true bargain! Using "discounts" to boost your prices
Do you offer coupons? Rebates? Discount promotions?

No? These are wonderful promoting tools that is able to assist you boost sales and still finsh up with MORE NET CASH.

Yes? This is the way to improve what you are doing -- so you obtain the same unit sales, however with additional MONEY. The way to "tweak" what you offer - to allow you to cost higher
Sometimes the greatest technique to boost profits is to adjust what you are offering. Greatest of all, you can need just a rather tiny change! We have found 9 different tactics that use product changes to improve prices - and profits.

Do they work?

They did for the publisher who added 5 pages to a publication and was able to raise the cost from $27 to $47 - and yet sell 98% of the units they were selling previously. Most certainly, only any 5 additional pages would not have worked. This was successful for the reason that those pages changed the value that prospective clients perceived in the product.

You get a checklist to use for YOUR goods or service. To allow you to see if you are able to raise your prices - with only a tiny change in what you offer.

"Packaging" changes that boost value to customers
As strange as it may seem on the surface, if you adjust your packaging -- you are able to often raise your cost.

And... one of these package-changing tactics is so easy you may well do it in 2-4 hours - at no cost however your time! See the fact finding studying that PROVES clients will be prepared to PAY MORE with this change.

Selling services? Every of these 4 different "package-change" pricing tactics can also be utilized by YOU! How changing your promotions can let you raise prices!
The're 6 different pricing tactics which could make customers pay higher prices - only for the reason that of a change in your ads or your press releases.

Turns out the're "magic" words that you're able to use. A number of are used to describe your goods or service. Others can be utilized to describe your offer. Use these words and customers is going to transform how they perceive your product/service or your offer. It is certain to have increased value for them.
Finding gold in your client retention programs
Do you've a client retention system? Discover the way to discover fat cost-raising opportunities from small changes to your system. With no hurting the retention-cost of the system! In a number of cases these tactics shall BOOST it is perceived cost of the system -- which decreasing the out-of-pocket cost of what you need to provide away.

The way to conclude sales negotiations -- with fatter profits
You do not desire to do the work to gain higher prices, just to have them disappear when customers place your sales staff under pressure. You could do with these:

  • Tactics to boost your net in negotiations
  • Psychological ideas for reducing customer cost sensitivity for your items
  • And a number of ideas for salesperson teaching.
  • In all, 6 good ideas for increasing cash with a sales force.
Profit-raising opportunities provided by your competitors
Sometimes we get a "gift" from our competitors - one they did not intend to provide! This is the way to recognize these opportunities - and get the benefit of them!

Have your competitors only raised - or lowered - their prices? Every time they make a cost move, they provide you a chance to boost your earnings. (Or, if you aren't careful, a chance to LOSE profits!)

With 46 TECHNIQUES TO RAISE PRICES - WITH NO LOSING SALES, you will also get 2 fast and simple models that shall explain to you the likely outcomes of raising or lowering your prices. You could do with enter just 3 numbers to gain these outcomes. (See a complete description below under "bonuses.")
No time-wasting mumbo-jumbo theories!
If you have read - or TRIED to study - other books on pricing, you could be hesitant to risk your sanity on another. However, I'm able to assure you that 46 TECHNIQUES TO RAISE PRICES - WITH NO LOSING SALES contains NO demand curves, technical blather, or page-bulking-up yada yada. Further, it does not talk theory - with no translating that theory to what it means for YOU... TODAY!

It's 134 pages, with 46 chapters - one for every cost-raising idea. Every chapter explains the idea in plain English, with plenty of true-world examples to allow you to see how this idea could be utilized by plenty of different businesses.

HOWEVER... even though this special document is SIMPLE to STUDY, and prepared for you to ACT ON IT - there's SOLID Fact finding study and true-world cost testing behind every tactic.

Desire to see a partial List Of Topics? Then click the link below. It's a "raise-prices checklist" you'll gain the ability to use for years and years. You are able to run every new goods or service idea past this checklist and KNOW that you'll be getting the maximum profit possible for every!



Bonuses you get!


1-2-3 COST-CHANGE MODELS™
Never again wonder the way to analyze potential cost changes. These models let you see when you are able to raise prices and receive away with it. Enter only 3 numbers into one of these Excel® models, and you will know the solutions to:

1. Whether your cost boost is likely to succeed. (Or the consequences of a cost decrease!)

2. The way to respond to competitor cost changes. Ought to you move with them? Or stand pat? Which will provide you the the majority of profits?

The 1-2-3 COST-CHANGE MODELS™ are FREE with your own edition of 46 TECHNIQUES TO RAISE PRICES.
PROVEN PRICING REVELATIONS
This guide is a wonderful idea generator for the way to add value to your goods and services. After studying this publication, if you are able to't think of a NEW product or product CHANGE -- that'll let you cost MUCH HIGHER, we'd recommend you see a doctor for a brain checkup!

And the writer, Kunle Olomofe, delivers a motivating kick to the seat of the pants -- to assist us all jump-start our creativity! It's written especially for Web businesses, however it is wisdom can be utilized by all. PricingStrategyAssoc.com sells this 94-page guide for $47 (see here), however you get it for FREE with 46 TECHNIQUES TO RAISE PRICES.
Exceptional discount and guarantee
I intended to cost 46 TECHNIQUES TO RAISE PRICES - WITH NO LOSING SALES at only $125, even though the wisdom it contains from 1000's of cost-testing marketers could simply boost your earnings by many thousands of bucks.

HOWEVER... by ordering today (the cost can change tomorrow!) this special document can be for you for only $75 -- a savings of $50! And... you are able to look it over and decide for yourself if it's all the things that you expected.

If not, only let us know in under two months and you will get a full, 100 percent reimburse. What is included:

Versions Available


BASIC

PREMIUM


46 Techniques to Raise Prices …With no Losing Sales - 134-page e-guide, Writer Marlene Jensen. Discounted Cost: $75


1-2-3 Cost Change Models™
Excel®-based models that let you see what would happen if you raise or lower prices -- unilaterally or in response to competitors' cost changes. Only 3 numbers to input! Value: $35


Pricing Psychology Report (56-page e-guide), by writer Marlene Jensen. This pricing guide is the greatest-selling pricing e-guide ever! (You are able to verify this at e-guide megastore ClickBank.com.) Revised in June 2004, with extra content. Discounted Cost: $47 (Verify cost at PricingPsychology.com) NO


Proven Pricing Revelations (94-page e-guide), writer Kunle Olomofe. Discounted Cost: $47. (Verify cost at provenpricing.pricingstrategyassoc.com)


VALUE TO YOU

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I desire NO RISK! I realize that I will be given an immediate e-mail with my download information -- and I will have a complete 60 days to decide if it's all the things that you say it's. If I disagree, for any problem or issue, I'm able to get a complete, 100 percent reimburse.

(Note: You should've Adobe Acrobat Reader with the aim to read 46 TECHNIQUES TO RAISE PRICES - WITH NO LOSING SALES, which is in PDF file type. If you fail to have Acrobat Reader, click the link below to get a FREE edition.)

Is your market LOWERING it is prices?

The promotional plan in our guide can also be utilized in markets where competitors are LOWERING their prices! Use these tactics to prevent cost decreases -- or to have smaller decreases.

Remember... If you fail to locate at least one way to greatly boost your earnings -- only tell us so. We will reimburse your purchase immediately.

You have not a thing to do lose -- however one heck of plenty to gain! Get Your Edition IMMEDIATELY!

Pricing Strategy Associates
www.PricingStrategyAssoc.com
Contact info
PO Box 468, Newtown CT 06470
Voice: 203-364-0631 Fax: 203-446-9300
© 2005, 2006 Marlene Jensen. All rights reserved.


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