Marketing For Accountants In Practice - Free Marketing Tools

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Promoting For Accountants.com is the leading authority on promoting, practice development and practice management for CPAs, CAs, CGAs, CMAs, ACAs/FCAs ACCAs/FCCAs, ACEAs and other similarly designated public accountants over the globe. This site is complete with free promoting techniques, a free promoting newsletter, plenty of good ideas on the way to win more new customers, get more referrals and win more new business from existing customers - for AICPA, CICA, ICAEW, CGA, CMA and ACCA members and similarly designated Accountants over the globe.

Breaking News...

Steve McIntyre-Smith's new guide - The Succession Planning Toolkit, published by the Canadian Institute of Chartered Accountants is now accessible.

Visit www.cica.ca and take a look at their on the internet store at Knotia to buy.

Steve McIntyre-Smith has immediately been appointed to the faculty of The Institute Of Chartered Accountants Of Ontario, Quebec, Manitoba, Alberta, British Columbia and Nova Scotia, leading a lot of seminars in Fall/Winter 2005/2006, nationwide.

More details... click the link below.

Steve also appeared as the key-note speaker at the CGA Ontario Public Accounting Conference in Toronto, September 2004.

At the finish of August, 2004, Steve flew out to Bangladesh for a series of seminars organized by Katalyst Bangladesh, to speak on promoting for members of the Institute of Chartered Accountants of Bangladesh in practice.

New Publications, coming in 2005/2006..

Now Accessible - See 'Our Guide Store'

Coming March, 2006

Promoting For the Newly Qualified Accountant

Promoting Through Seminars
- The Definitive Ebook

Coming Can 2006

Coming October 2006



The Entire Small Firm Promoting Toolkit

Cross Selling and Up Selling

We JUST work with public accounting firms. Here is a brief summary of what we do:

We are here to assist you to...

• Locate new (and better) customers

• Provide more value-added services to them

• Keep customers for longer

• Get far more referrals from them

• Bundle services into 'items' to provide better value to customers AND better returns for your intellectual capital and professional effort
• Work using your existing customers in an improved and different way that is far more enjoyment and lucrative for you

• Enjoy increased leverage of your time (and your employees' time too)
• Get customers to truly value what you do for them

• Harness the dominance of the web
• Create a loyal, successful and growth-focused team

• Tap into key customer frustrations and transform your practice from a transactional annual compliance type of firm to a strategic value-added business mentor that customers come to rely on

The outcomes ought to be...

• Higher partner incomes
• A new level of pride in your profession and your firm
• A higher market value of your practice
• Continued growth and prosperity
• A renewed sense of 'fun' at work
• Creating your firm the 'employer of choice' for the brightest and greatest talent
• Have local Bankers, Lawyers and other Professionals see you as THE accounting firm that they desire their customers to use
• Less stress and a lower work load
• More free time

And we work with...

• Start up public accounting firms wanting to gain off to a flying start

• Established firms looking to kick-start a number of new life into their promoting system
• Successful firms who desire to achieve even more
• Traditional firms who desire to 're-invent' themselves
• 'Non-Promoting' firms who desire to introduce a promoting mindset to their team

Sounds impossible? At first glance maybe it does - after all, it's rather a comprehensive and ambitious menu - however it's what we assist public accounting firms over the globe to carry out, and very successfully so.

Simply put, we assist you grow your practice in a extremely lucrative and enjoyable way, without wasting a fortune in the progression - we do not have a $30,000 'product portfolio' to sell you, only good ideas and a proven programme that works. And we have been doing it for over eleven years!

Welcome and thank you for stopping by.

As our name implies, we just work with individuals like you - CAs, CPAs, CGAs, CMAs, ACAs, ACCAs and similarly designated professionals over the globe in public accounting firms - helping you to win more new customers, earn higher fees from your existing customers, and develop your practices in ways that supply you with both an improved earnings and an improved lifestyle.

If you only desire a number of free techniques to assist you grow and maybe purchase the odd electronic book or 2, that is fine by us. If you only desire to subscribe to the industry-leading free promoting newsletter for public accounting firms (LEDGER) that we produce, that is fine too.

However, if you truly desire to see your practice EXPLODE (well, grow substantially) then we've a genuine proven system that'll assist you achieve precisely that.

Whatever it's that you are searching for to assist you grow your firm, I promise you it's here. You may not know what it's immediately, so simply take the time to truly explore this site, as there's very much for you to review.

From our published articles in The Bottom Line and on AccountingWEB.com, to our monthly free techniques pages. From our free newsletter, LEDGER, to our comprehensive range of electronic books, and from our consulting and coaching services to our unique customer service system, 'Towards Awesome Customer Service' there's something for each person.

We also assist 'nervous net newbies' to gain their firm on the internet for the original time and even have a number of them selling info items on-line - earning dollars while they sleep!

How do we do this?

By working with us, you obtain entry to a comprehensive range of promoting services for public accounting firms, from 'high-level' strategic planning, through to 'hands-on' practical assistance to assist you win more new customers, keep the ones you by now have for longer and make an improved revenue from them - helping you to take pleasure from your professional work once more.

More specifically, this includes - however isn't restricted to - the following:

• Developing a strategic approach to managing and promoting your firm
• Developing a promotional plan, SWOT analysis and a promoting prepare for your firm
• Helping you implement the promoting methods recommended in the plan
• Helping you get on the 'net, or get better outcomes from your website if you by now have one
• Providing coaching in promoting and selling skills for partners and senior staff
• Designing and writing promoting materials for example brochures, adverts and website content
• Developing newsletter and e-newsletter content to generate interest in your services
• Helping you provide an 'awesome customer service' experience to your customers
• Developing systems and methods to generate quality referrals in volume
• Receruiting the brightest and greatest talent to assist you service your customers
  
  

Our business is built upon the following seven key principles:

• Integrity - Doing the right thing, even the possibility of no-one is looking.

• Honesty - Conducting our business in a totally honest and professional manner and expecting no different in return from our customers.

• Reliability - Being there for you when it's convenient for YOU, not necessarily for us. You're the explanation why we're in business, we never forget that.

• A Good Deal - Providing a top quality service that adds tremendous value to your practice.

• Responsibility - Taking full responsibility for our actions and being fully accountable to you, our customer.

• Diligence - To maintain on keeping on, even against the odds, to supply you with what you require to create a achievement of your Accounting firm.

• Customer Service - We believe that the reward for a job good job is the chance to do more. As creators of the 'Towards Awesome Customer Service' system, you ought to expect not a thing less from us than first class service.
  

Much of our consulting work looks at the structure of your practice, potential for increased leverage by better utilizing staff resources, who you're presently promoting to - and with what outcomes, and who you ought to be promoting to (these are often not no different groups) for better outcomes.

Then, we assist you to formulate an overall strategy aimed at improving the return on your investment of promoting dollars (and time), and design (usually on a tailor-made approach) practical tools to assist you achieve your objectives.

Finally, we can then be retained to assist you implement these new tools to work towards building the practice you truly wished to build.

We've produced a series of books based on our experiences, with detailed 'how-to' info, aimed at getting you off on the right track.

We do not pretend to have all the solutions, nobody ought to be so misguided as to think they know it all, however we've worked in the accounting field for over 23 years immediately, so our president, Steve McIntyre-Smith, does have a true insight into the common problem areas that the majority of practitioners face, having been a staff member, a partner and then a sole practitioner in public accounting himself for a lot years.

To provide you a no-cost, no-risk taste of our materials, we present 2 free electronic books that you're able to gain access to it right now, with no cost or obligation, to assist you assess our knowledge-base and assist you to determine whether you may benefit by engaging us at a later date or purchasing our new audio CD 'Quantum Leap' or a number of the e-books we've published...

Enjoy our 2 free reports:

Developing A Promoting Prepare For Your Practice, and All That You Could Ever Do With To Know Prior to You Get A Website For Your Accounting Firm.
Press on either image to go to the get page

Our free newsletter, LEDGER, is immediately read by nearly 3,500 public accountants over the globe on a monthly basis, and complimentary comments keep coming in from readers. If you fail to yet receive LEDGER, why not sign up to gain your personal copy delivered on a monthly basis while you're here?

Explore our site. Take benefit of the free materials available, and come back on a monthly basis, as we update our 'free techniques of the month' page on the 1st of every month.

Only point your mouse over any of the topics of interest to you in the menu bar at the peak of every page and gaze at the drop-down menus that appear. Make your mouse over a topic of interest and you will observe it changes colour. Press the changed page title and you'll be quickly taken to that part of the site.

Any queries or inquiries? Feel free to get in touch with me at: steve@marketingforaccountants.com or call me at 905-257-2284.

To continue your journey through our site, gaze at the following 2 pages to obtain a great idea of what is here:

What is Here For You
Promoting Tools

Or use the menus at the peak of the page and only explore.

Sincerely

Stephen J. McIntyre-Smith Ph.D, MIDM
President, MFA Group Inc

We are Proud To Be Working

To learn about it further about this system, press the logo to go to the
'Towards Awesome Customer Service' website.

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