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Pricing Psychology Strategies
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The way to adjust your cost by two pennies - and receive 10-20% MORE ORDERS!
Pricing is not all logic. Individuals also purchase at one cost and not at another for psychological reasons - a lot of which they do not understand. Yet these psychology-based choices have been documented by pricing strategy specialists in tests of 100s of millions of consumers. This is how pricing psychology can work for you. Marlene has also performed dozens of pricing strategy tests for her own small enterprise launches — 1 magazine (Sportswoman), 2 paid-subscription newsletters (Ancillary Profits and Media Promoting), and a guide company. She's the writer of the following books:
"We implemented your guide's pricing tactics -- to the tune of a 300% boost in sales!"
DOES 'SUPERMARKET PRICING' TRULY WORK? "Are consumers truly 'fooled' into thinking that a $9.99 cost is cheaper than a $10 Cost?
"I am amazed at how Pricing Psychology Report has helped me. I've recently changed career paths and this guide has given me a number of much needed insider info.
--Chanteau L. Strickland "Pricing Psychology Report contains 10 chapters of value-packed advice. (You) can use it to look beneath the obvious factors in creating pricing decisions to consider the psychological aspects of how much you charge for your items."
-- Harry Baisden
"I've decided to reread this guide often for it is guidance on pricing. I had the belief that I knew all about this stuff, however Marlene Jensen sheds more light on what I ought to, and truly should not do. I'm able to't estimate what that is worth to an enterprise like mine. 1000's of dollars? Maybe millions in the long term."
You may believe that theres no such thing as pricing too low - from a consumer perspective. However you would be wrong. In 1992, I launched Ancillary Profits newsletter (sold to magazine publishers) at a cost under $100. Several months later, I tested that cost vs. one well over $100 -- a 31% cost boost. What should've happened? A common "rule of thumb" in promoting says raising prices by 10% will decrease orders by 10%. Thus I should've received 31% LESS orders. Instead, my orders went up by 11%! At a 31% greater price! If you do the math, that means I got to pocket 45% MORE MONEY for the very same product. Why? Will this work for you? PRICING PSYCHOLOGY REPORT explains WHY higher prices can sometimes attract MORE buyers, and what market conditions make it more probable to happen. A lot of these factors are under your direct control. Armed with this useful information, you are able to figure out how to create it work for YOUR items and/or services. You most likely know this psychological quirk Which of these 2 prices will get more buyers?
Yes, the $9.99 cost shall be the winner (except for one particular category of items - as you will discover in PRICING PSYCHOLOGY REPORT). The $9.99 cost will most likely pull 10-20% more buyers than the $10 cost. Why? Surely not for the reason that of the single dime saved! There's a learned-pattern response in our brains that makes us see $9.99 as much lower than $10. And it persists - even though the majority of us know this trick. You most likely don't know about "magic numbers" There's a lot of more such psychological quirks - or emotional reactions to numbers - in human brains. Quirks a pricing-tactics-savvy marketer must understand with the aim to generate as a lot sales as likely. Here is an example: Which of these prices will pull up to 10% MORE ORDERS?
Yes, one of the above prices has been tested in millions of direct mailings and found to gain up to 10% more orders than the other prices. Yet, you needn't spend that type of cash testing them. You'll be able to learn the solution in PRICING PSYCHOLOGY REPORT. However this does not just apply to such small prices. It's also been trialed and found to apply to:
Gaze at the last number ending the prices you currently charge. Maybe, by chance, your cost uses the correct number. However, gaze at the odds. You have got only a 1 in 10 chance your cost is the one the majority of likely to boost your selling. PRICING PSYCHOLOGY REPORT will let you change that last number and boost your cash by up to 10%. No, we cannot guarantee that it is going to work for you. However 100s of direct marketers have tested this and found that it DOES WORK for them. The pricing tactics in this section of the report alone are worth AT LEAST 1000's of dollars for you! You do not sell by direct response? If your goods or service is not sold by direct response - it won't make any difference. We look at direct response cost tests for the reason that they're the clearest, cleanest cost tests which could be conducted. You do not have extraneous variables, for example store locations, different cities, etc. all affecting outcomes. With direct response (both by mail and over World Wide Web), all is precisely no different - except for the cost. So we can prove these pricing strategy tests are statistically reliable and valid. "Poison Prices" In 3 statistically reliable cost tests for customers and myself, I've personally found one number between 0-9 to be DEADLY. When I used one "poison" number in the cost - sales plummeted. In all tests, there were 3 prices tested. Call them higher, medium and lower. The expected outcomes would be something like this:
HOWEVER... in these three tests the medium cost performed terribly. It pulled only 16 orders for one customer and 26 orders for the other. (Compared to over 50 orders every for the "highest" and "lowest" prices.) In the test for my own product, I got:
Why? Every of the three "medium" prices that bombed included a number that was not used in any other cost tests I have done for my own or my customers' items. So - the just time I have tested prices with this single number in it - the outcomes have been a disaster. You will discover this number in PRICING PSYCHOLOGY REPORT. If you learn it is a number used in any of your prices, I recommend you immediately test a cost with no that number. It could make a large difference in your sales. The way to charge higher prices to one group - and lower prices to one more - legally! A number of individuals desire your product, no matter the cost. Others will purchase just when you reduce your cost. Being a great marketer - you desire to have your cake and eat it too. PRICING PSYCHOLOGY REPORT shows the way that you can identify these 2 different customer groups and discover which are psychologically predisposed to pay more and which aren't. It also shows you pricing tactics that let you legally cost your product(s) or services differently to those groups. Further, this special document explains to you a technique to let your clients sort themselves into your 2 different cost groups - with no you needing to figure it out yourself. And... PRICING PSYCHOLOGY REPORT shows you the secret to keeping the 2 groups perfectly happy paying 2 different prices. No complaints. No annoyed customers. Only fatter profits. The way to test prices - effortlessly and reliably PRICING PSYCHOLOGY REPORT will raise a lot interesting ideas for you - ideas that could greatly boost your revenues. However... how can you make certain they will work in your market using your customers? If you sell anything on the internet - or COULD sell something on the internet, only to trial the pricing - you are in luck. The're 2 on the internet solutions today that'll let you do what is called "perfect A/B split" cost testing - which you should have reliable test outcomes. A/B split testing means simply:
Why is this important? For the reason that if you instead tested cost "A" on one day then cost "B" on the following day, the're too a lot extraneous variables that could have affected the outcomes. Variables not at all connected to the prices you are testing. There may have been a news item in your industry one day that made individuals more or lower likely to purchase your product. There may have been bad weather one day that kept more individuals inside where they were pc surfing - and more predisposed to purchase. Just by A/B split testing can you be certain that the diverse prices are the single thing affecting the outcomes. Good news - the two of these on the internet cost testing tools are FREE! You will discover about both in PRICING PSYCHOLOGY REPORT - and the way you can use them to prepare your own cost testing. Once you are able to test prices, you will KNOW what you are charging is the best lucrative cost. No more leaving 1000's of dollars on the table that you may well have collected. No more guessing. No more worrying. No time-wasting mumbo-jumbo The PRICING PSYCHOLOGY REPORT contains no textbook theory or page-bulking-up blather. It's only 11 chapters (56 pages) of pricing tactics that have true-world testing to back them up:
Exceptional discount and guarantee PRICING PSYCHOLOGY REPORT ought to be priced at $150 or more, given that the wisdom it contains from 1000's of cost-testing marketers could simply boost your earnings by 1000s (or many thousands!) of bucks. HOWEVER... by ordering (this can not be offered tomorrow) the report can be for you for only $47! And... you are able to look it over and decide for yourself if it's all the things that you expected. If not, only let us know in under two months and you will get a full, 100 percent reimburse. Versions Available
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